About FreshRoute Direct

Hyperlocal B2B supply for quick commerce — Direct-to-Dark-Store micro hubs and cold-chain logistics.

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The Hyperlocal QC Freshness Differentiator

FreshRoute Direct overcomes centralized supply delays using a network of strategically placed Micro Hubs (500–800 sq ft). We focus on minimally processed, high-velocity perishables — like fresh-cut vegetables, sprouts, and salad mixes — and compress the supply cycle from 12–24 hours to an ultra-fast2–3 hour restocking window.

By adopting a Just-in-Time micro-delivery strategy, we help quick-commerce partners achieve near-zero wastage, improved shelf life, and higher margins. Our pilot operations in Mumbai are built with financial discipline and operational rigor, designed for scale across Indian metros.

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SERVICES

Designed for quick commerce: fast, traceable and ready-to-sell fresh produce solutions.

01

Micro Hub Network

500–800 sq. ft. hubs near dark store clusters for rapid sorting, packing and dispatch.

02

Fresh-Cut & Prep Units

Hygienic fresh-cut processing for salad mixes, sprouts, and ready-to-cook SKUs under FSSAI standards.

03

Cold Chain & Smart Logistics

Temperature-controlled fleet with GPS tracking and route optimization to preserve product quality.

04

Just-in-Time Delivery

2–3 hour restocking windows powered by partner inventory integration and real-time demand signals.

05

Seeding

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06

Fresh Vegetables

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Direct-to-Dark-Store

2–3 hour restocking windows to partner stores.

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Vegetable selling

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